Instagram Marketing Guide
We'll cover all you need to know to properly integrate Instagram, into your brand's marketing efforts in this guide.
Instagram has grown in popularity and importance since its introduction in 2010, from a personal photo-sharing app to the leading brand-building tool for businesses. While Instagram is still full of filtered selfies and Sunday brunch snapshots that boosted it to fame in the first place, it has also evolved into one of the most effective online platforms for businesses to raise brand awareness, facilitate engagement, promote products, and drive sales. Instagram has over 1 billion active accounts. And 90% of these accounts follow at least one business.
The question isn't whether or not to use Instagram, but how to do it effectively. We'll cover all you need to know to properly integrate Instagram, into your brand's marketing efforts in this guide.
80% of users use Instagram to decide whether to buy the product or not. Instagram is such a visual network, the quality and aesthetic of your posts are important. When developing content, you should aim to create a distinct and consistent brand identity that will attract users and set your company apart.
Defining your brand's personality and beliefs is the first step in creating a brand persona. Is your company's image quirky, bold, playful, minimalist, smart, enjoyable, or something else entirely?
Whatever you choose, make sure the theme is maintained throughout your photos, videos, remarks, and hashtags. This will help your brand stand out in a positive way among the crowd because Over 50% of users have reported making a purchase either in the moment after seeing a product or service on Instagram. Now that you've established your brand identity, it's time to look into the many sorts of content you can post on Instagram and how to make the most of each.
Instagram began as a photo-sharing app, and images are still shared on the platform.
The most basic type of material available on the platform. To keep your audience interested, you'll need to show off your brand using a range of photos.If you upload too many product photographs and commercial articles, your followers will become bored and uninterested. Instead, mix it up with images that depict different aspects of your brand (and humanize it).
People usually purchase products directly from images and videos using Instagram Shopping. You don't have to be a skilled photographer to take great Instagram photos. In fact, many people prefer photographs that appear more natural and ‘raw' (as opposed to glossy perfection and high production value).
Instagram's variety of simple, built-in filters, which rapidly turn a photo from "meh" to "amazing," is one of the platform's best features. When you take a photo, you'll be able to apply a filter, which you can edit by tapping the filter a second time.
Every year, the preference for video material, particularly among Millennial and Generation Z, grows. And Instagram has responded with a variety of video options and styles to help you engage your audience, including:
Even the most striking images/videos require a description to provide context and drive engagement. Here are some rules to keep in mind when writing captions:
Hashtags (an Instagram feature) are terms or phrases preceded by the # sign that is used to categorize the content. By positioning your article in front of users who are browsing that topic, hashtags might increase its visibility. Simply type hashtags in the caption or comments section of your article to include them. While you have the option of using up to 30 hashtags, you should limit yourself to “no more than 10 to avoid hashtag stuffing.”
Wouldn't it be fantastic if your happy customers helped you create amazing content? Well, good news for you because they can and probably will, especially if you include branded hashtags. User-generated content (UGC) is any content that features your brand and is created by your followers/fans/customers. It might be a photo of them wearing your product, a video of them using it, or simply a statement about how much they enjoy your product/service.
You can take full advantage of UGC by reposting content from your customers that promote your brand positively. This has two advantages: it increases engagement while simultaneously establishing social proof.
While Instagram is great for organic exposure and engagement, it's also one of the best places on the internet to advertise your company and products with paid ads. Around 83% of users use Instagram to discover new products and services.
You may run Instagram advertisements in one or two ways: by boosting your posts in the app or by configuring advertisements in Facebook Ads Manager.
It's both an art and science to maximize the effectiveness of your ad campaigns.
Another strategy to promote your company on Instagram is to collaborate or work with well-known people who have a strong following (aka influencers). This will allow you to reach a new audience segment and expand your reach.
You'll have access to Instagram Insights if you have an Instagram business account, which will give you a complete set of analytics to track your performance and obtain a better understanding of your account's engagement.
You've now learned everything there is to know about Instagram marketing (or, at the very least, you’re off to a fantastic start).